simple_substitutions

Simple Substitutions

We take your everyday favorites and substitute the bad ingredients for the good.

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Made for Everyone

Our products are safe for anyone with allergies or dietary restrictons. We’ve got you covered.

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No Compromise

We use the best quality ingredients without compromising taste or quality.

Change the Way You Chew

People are changing the way they freshen their breath with PUR all around the world. We Kick Aspartame in 30 Countries and counting. Join the movement!

Meet the Family

8 flavors of gum and 5 flavors of mints to enjoy!

meet the family

New!
Bubblegum

A natural twist on the classic flavor we’ve all grown up loving!

New!
Chocolate Mint

An indulgent flavor to kick sweet tooth cravings, guilt-free!

@thepurcompany

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    PUR is an excellent and healthy alternative to regular gum and mints! Xylitol helps decrease the risk of cavities and helps stimulate saliva!
    - Pina Mizza, Registered Dental Hygeniest

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    I am so relieved to finally chew a gum that’s both sugar and aspartame free. As an avid gum chewer, it’s great to find a product that doesn’t spike my blood sugar levels!
    - Stewart Doran, PUR Fan

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    My little guy Aidan loves it, and I don’t have to worry about him ingesting chemicals. It tastes so much better than the other brands!
    - Amanda Robinson, Natural Mommie Blog

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    PUR is free from fillers like aspartame and GMO’s, and it even gets the thumbs-up from dentists, thanks to its all-natural sweetener, Xylitol, which prevents bacteria from sticking to teeth.
    - Today’s Parent Magazine

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    All flavors are vegan and made with non-genetically modified ingredients… We also love that PUR comes in a resealable pouch that you can stick in your desk drawer or messenger bag.
    - Men’s Journal Magazine

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    Your gum is awesome for someone like me who loves gum but is now sugar intolerant. The best part is its competitive cost with regular gum!
    - Tanya Woffenden, PUR Fan